Winner unveiled 
for roundabout art

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The final design for a piece of artwork at one of the gateways to the town centre has been voted for by the public.

‘Daventry Calling’ was the winning piece, representing the town’s broadcasting heritage with symbolic masts radiating words to the world.

The artwork will go on the roundabout at the junction of Abbey Street and South Way and has been paid for by the developers of the nearby Abbey Retail Park – money that would have been taken back by the developers if not used for its designated purpose.

Artist Tim Ward was chosen by Daventry District Council to lead on the project and came up with three proposed designs that people could vote for and comment on at a number of public events and online.

Over the summer DDC asked people to give their ideas on the piece of art and vote on the proposals.

Cllr Alan Hills, community, culture and leisure portfolio holder, said: “We have listened to what designs people have said they prefer and it’s nice to see that they have gone with something that represents Daventry’s history.

“I would like to stress that this artwork is not being paid for by council taxpayers, it is actually being paid for by the developer of the Abbey Retail Park as part of their original planning obligations.

“I’m sure that this piece of art will be something the community can enjoy for many years to come.”

The BBC World Service was originally broadcast from Borough Hill using the radio call sign of ‘Daventry Calling’ making the town’s name well-known across the world. In 1935, this radio station was used for the first-ever practical demonstration of radar.

The sculpture will stand at around 7 metres high and will consist of five ‘masts’ with a laser-cut ‘radio wave’ text ring.

When the retail park was built in 2009 Ashford Developments were required to provide £10,000 to the council for an original piece of artwork to be put on the roundabout at the entrance to the town centre. An additional grant of up to £5,000 is also being sought from the Arts Council.

Work is expected to be completed on the artwork by the end of the year.