A giant 39ft Santa arrived at Franklin’s Gardens in Northampton this week.
Santa - the largest inflatable of its kind in the UK - visited the Saints ground in Weedon Road this week to promote the first Northampton Santa Run & Walk due to take place on Sunday (December 13).
Chris Dolan, event organiser, said: “We wanted to start a tradition for Northampton and get the whole town talking and looking for Santa in unexpected places each year.
“That’s when they know the Santa Run & Walk is coming, they’ll spot the Santa first. He’s hard to miss!”
Santa is kept upright by storm-strength ropes hammered into the ground and will be there on event day waving participants around the course.
Chris said: “This is the largest inflatable Santa in the UK and we are proud to have him as part of team.
“This is a family event and we hope the giant Santa will encourage the whole family to come along and join in supporting local charities.”
Northampton Santa Run & Walk, supported by the Saints, is a 3km event at Becket’s Park on Sunday.
Around 2,500 people are expected to take part raising money for six local charities.
For all the information about the Santa Run and details of how to enter click here