Town bags record funds

The Augusta 109 helicopter filled with handbags
The Augusta 109 helicopter filled with handbags

Kind-hearted Daventry people donated more handbags than anywhere else in the country in a two-week fundraising drive by the Air Ambulance.

Supporters of Warwickshire & Northamptonshire Air Ambulance (WNAA) have been flocking into its clothing shop in Daventry to donate their unwanted handbags and raise vital funds for the service.

The charity staged a ‘Hand In Your Handbags’ campaign from April 21 to May 4 with the aim of receiving enough bags to fill its Augusta 109 helicopter.

Over the course of the campaign, the charity’s 28 shops received a staggering 2,665 handbags.

It is believed that this has bagged the charity an amazing £10,000 – which would be enough to pay for it to fly six rescue missions.

It was people in the Daventry area who handed over the most handbags – the town’s Air Ambulance clothing shop received more bags than any other in the country.

A total of 381 handbags were donated to the shop on Foundry Walk in the two-week period – that’s 27 handbags a day.

Hannah Coventry, senior retail area manager for the charity, said: “This was our retail shops’ first handbag amnesty campaign and the support and response from our customers has been overwhelming.

“This will make a significant difference to shop sales over the coming weeks and is a wonderful contribution to the charity.

“We would like to thank everyone who donated a bag and helped us achieve such great results on our first amnesty campaign.”

Warwickshire & Northamptonshire Air Ambulance (WNAA) receives no Government funding and relies solely on public donations to raise the £1,700 required to carry out a rescue mission.

The charity’s shops are always on the lookout for any unwanted clothing, accessories and bric-a-brac to sell and raise vital funds for the charity.