Daventry’s regeneration plans have been shown to the world at an international show, with backing from the UK Government.
The plans for the town centre were included in the ‘Midlands Engine Regeneration Opportunities Pitch Book’ which includes investment opportunities from across the region.
The document, created by UK Trade and Investment’s Regeneration Investment Organisation was launched by Secretary of State for Business, Innovation and Skills Sajid Javid MP at the international MIPIM real estate show, which took place in Cannes, on the French Riviera last week.
The ‘Midlands Engine’ is a marketing brand created by 11 Local Enterprise Partnerships from the region coming together with a plan to boost productivity, attract inward investment, increase connectivity and build regional tourism.
The Pitch Book highlights the benefits of the Midlands as a place to do business. It includes 33 investment opportunities covering the region from Lincolnshire to Hereford.
In his introduction to the document, Mr Javid said: “Between 2011 and 2015 there were no fewer than 880 foreign direct investment projects in the region.
“That success is not automatic. International companies are attracted by the fantastic transport links, three international airports and 27 world-class universities.”
Key Daventry district projects, including the Daventry WaterSpace, Daventry Canal Arm and the Sites 1 and 5 retail and leisure developments, are included in the prospectus.
The MIPIM show brings together influential players and leading professionals from all international property sectors, and countries, regions and cities from across Europe are all present to highlight what they are doing and to try and attract money from the companies there to do business.
Daventry District Council (DDC) prepared the information on Daventry for the document and worked with Northamptonshire Enterprise Partnership to submit it to the RIO.
Councillor Chris Millar, leader of Daventry District Council, said: “It’s fantastic news that our Town Centre Vision projects have been showcased by the Government in this way to potential investors from all over the world.
“The MIPIM show attracts international property leaders and real estate professionals looking to source new projects and assets to invest in.
“Our ambitious agenda to transform the heart of Daventry with new retail and leisure facilities provides some excellent opportunities for them.
“The Daventry Canal Arm and Boatlift, for example, will not only contribute to the major regeneration and development of our area but also create a tourist attraction of national and possibly international significance.
“We hope this latest pitch to potential international investors will attract further investment into the district to help us achieve our ambitious vision which will benefit both existing and future generations.”
The council also confirmed that despite the district featuring in the investment book, DDC did not send anyone to Cannes, nor did getting Daventry included in the document cost it, or taxpayers, any money meaning it was effectively free advertising of the district to the world.
Daventry’s page in the Pitch Book states: “Daventry town and district is one of the UK’s leading growth locations, with good transport links providing easy access to UK and European markets.”
Among the list of potential sectors for investment in the district are listed: retail, a cinema (planned for the town centre), offices, health centre facilities, hotels, restaurants, cafes, bars and residential development including elderly persons’ accommodation(planned for the Waterloo area).
It goes on to highlight that the town centre regeneration has already attracted £42 million of investment in the construction of Abbey Retail Park, the iCon Innovation Centre, Daventry University Technical College and the Daventry Hill School – now under construction – for children and young people with special educational needs.
It also talks about DIRFT and the planned 731,000 sq metres of new units at the distribution hub that construction is getting started on.