Roundabout artwork given approval

Daventry Calling artist's impression
Daventry Calling artist's impression

Plans for an ‘iconic’ sculpture on one of Daventry’s roundabouts was given planning permission by councillors on Wednesday, October 30.

The proposal is for a new piece of public art on the Abbey Street/South Way roundabout at the entrance to the town centre by the new working men’s club building.

The design chosen by Daventry District Council after a public consultation was inspired by Daventry’s broadcasting past.

The proposed sculpture comprises five seven-metre tall steel masts encircled by a 3.8-metre diameter ring, laser cut with the text ‘Daventry Calling’, with a multi-coloured paint finish tilted towards Abbey Street.

The cash for the project comes from the developers of the nearby Abbey Retail Park, and if not spent on artwork for the roundabout will have to be handed back to the firm.

DDC picked its preferred artist and held a consultation on the design. Planning officers suggest it should be approved.

The planning report stated: “The Daventry Design Codes encourage the provision of public art, which can help create identity, focus and a link with the history of the area.

“It is noted that Daventry would benefit from new pieces of public art as few examples exist in the town and gateway locations are identified as being among the suitable locations.”

The piece has also been supported by district councillor Alan Hills, from Hill Ward. He said: “It highlights very much the town’s history, it’s on one of the gateways to the town, and we need to brighten up our town and let people know we’re here.”

However, Daventry Town Council objected to the proposal, saying its modern design and appearance are not representative of the heritage of Daventry radio station. It also says the colours may fade over time.