Final artwork chosen for Daventry roundabout

How the new design will look
How the new design will look

The final design for an original piece of public artwork that will be installed on a roundabout in Daventry has been decided.

Over the summer Daventry District Council (DDC) has been asking people to give their ideas on the piece of art, which will go on the A425 South Way/Abbey Street roundabout.

Artist Tim Ward was chosen to lead on the project and came up with three proposed designs that people could vote for and comment on at a number of public events and online.

The votes have now been counted and the winning design is a sculpture called ‘Daventry Calling’, based on Daventry’s historical connection with radio and the birth of radar.

The BBC World Service was originally broadcast from Borough Hill using the radio call sign of ‘Daventry Calling’ making Daventry well-known across the world. In 1935, this radio station was used for the first-ever practical demonstration of radar.

The sculpture will stand at around seven metres high and will consist of five ‘masts’ with a laser-cut ‘radio wave’ text ring.

The roundabout near McDonalds is a gateway to the town centre and also leads to the Abbey Retail Park.

When the park was built in 2009 one of the planning obligations required the developers Ashford Developments to provide £10,000 of funding to Daventry District Council for an original piece of artwork to be put on the roundabout.

An additional grant of up to £5,000 is also being sought from the Arts Council to top up the available funds for the project.

DDCs community, culture, leisure portfolio holder Cllr Alan Hills said: “We have listened to what designs people have said they prefer and it’s nice to see that they have gone with something that represents Daventry’s history.

“I would like to stress that this artwork is not being paid for locally by council taxpayers, it is actually being paid for by the developer of the Abbey Retail Park as part of their original planning obligations.

“I’m sure that this piece of art will be something the community can enjoy for many years to come.”

Work is expected to be completed on the artwork by the end of the year.

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