Daventry opticians launch ‘new for old’ hearing aid initiative

Opticians from Daventry are encouraging people to recycle and reuse old hearing aids to improve the lives of others globally.

People can bring their old hearing aids to the Specsavers’ store in the Regal Centre, Bowen Square.

The old hearing aids will be sent to the Hearing Aid Recycling team, who refurbishes and repurposes them for redistribution to underprivileged communities worldwide.

Jake Tyers, Specsavers Daventry audiology director, said: “Through this service, we are committed to making a positive impact on both our community and the environment.

“Our Hearing Aid Recycling initiative allows us to not only provide our customers with the latest hearing aid technology but also contributes to a worthy cause.”

Hearing aids can be brought into the store at any time.

People donating during April will receive £100 off a purchase of rechargeable tech hearing products and will be entered into a prize draw to win a pair of rechargeable hearing aids.

The winner of the April prize draw is set to be announced on the store’s website on Monday, May 6.

Specsavers Daventry director Satvinder Singh Soomal said: “We are delighted to be working with Hearing Aid Recycling to ensure that these devices find new life and make a meaningful impact in the lives of others.

“Through this campaign, we hope to raise awareness about the importance of hearing health while also promoting sustainability.”

Find out more about how hearing aids are recycled and repurposed here.