Daventry businesses support new mothers by signing up to breastfeeding friendly scheme

Sheaf Street Health Store was the first shop to sign up to the Breastfeeding Friendly Scheme, along with Kitchen, Daventry Dental, Daventry Library, Body Equilibrium Wellbeing and Daventry Country Park.

The two project coordinators for Milk&You are Michelle Santhi and Bethany Brown.

Bethany said: "The Breastfeeding Friendly Scheme came about after speaking to our families about barriers to breastfeeding.

"Even though the Equality Act of 2010 protects a mother's right to feed her baby in a public space, all the mothers we asked said feeding in public was a barrier to them continuing to feed. It is through this scheme we hope mothers will recognise that they are supported to feed their babies and inspire future mothers to do the same."

Michelle said breastfeeding helps build a strong economy.

She said: "Joining the scheme gives you an opportunity to boost your business and benefit your local community at the same time. All businesses that become members of the Healthy Young Daventry scheme will be given recognition through ongoing promotion and raising awareness."