Scheme promotes town’s jingle tills

A SCHEME has been launched to boost trading in Daventry in the run-up to Christmas.

The ‘Shop Indie’ campaign is a new initiative by Daventry Business Partnership to promote the town’s independent shops and businesses.

And it gives shoppers the chance to win an iPad if they visit 30 participating stores across the town centre before December 17.

Leaflets have been distributed throughout town detailing 40 different independent retailers, from cafes to carpet sellers, and pubs to pharmacies, covering High Street, Sheaf Street, Bishops Court, Foundry Court, St Johns Square, Abbey Retail Park and Station Close.

Shoppers visiting the stores can get a stamp even if they don’t purchase anything.

Gemma Powell, who owns Orange Blossom Florists in High Street, said: “It is a good idea and we really want shoppers and visitors to the town to get involved in it.

“It’s great that it’s being run ahead of Christmas because it’s all about getting people familiar with all the little businesses that are in the town centre.

“We’ve been here in the High Street for 18 months and there are still people who come in asking if we’re new.

“Some people complain Daventry hasn’t got much to offer, but a lot of people don’t know about all the smaller shops and other businesses in the town centre.

“There’s 40 listed in the leaflet, and there’s even more independent and small businesses in Daventry than that.”

“We really want to see more people just going into the smaller shops to see what’s on offer in Daventry.”

Paul Bowditch, who runs the Pigeonhole in the Moot Hall, said: “It already seems to be really popular – we’ve run out of the leaflets here and we’ve stamped a few leaflets from people coming into the shop as well.

“Getting people into independent stores is what it’s all about.

“It’s the first time anything like this has really been done in Daventry so I guess the partnership will have to wait to see what the response is to see if there are any ways to improve it in future.”

Leaflets can be picked up at participating business throughout the town centre.

Shoppers have until December 17 to get their leaflet stamped. They should be returned to any participating shop or the business partnership at 2, Sheaf House, Sheaf Street, by Tuesday, December 18 for a chance to win the iPad. The winner will also be drawn on this day.