A new children’s clothing shop selling licensed Disney clothing and accessories opened its doors in Foundry Walk on Saturday.
Daventry town Mayor Ron Fox opened Frazer’s Wonderland with a brief ceremony before shoppers got stuck in to a bit of early Christmas shopping.
The store’s owner, Pamela Frazer, said she was optimistic about the future of her business, which she said was unique in Daventry.
“I saw it as a great opportunity to fill a gap in the market,” she said.
“People just wanted a new clothes shop in the area and I haven’t seen anything else in the town that offers the same products I can.”
She was also pleased with the opening and the impact it had among visitors. Ms Frazer added: “The opening went absolutely beautifully.
“There were around 50 or 60 people waiting at the door before we opened and when we did open the store, we probably had the same amount of people through the doors.
“Everyone we talked to at the opening said that it was fantastic to have this in the town and that it has been a long time coming.
“The mayor even said that we would have to move to a bigger store if we carried on the way we are.”
Ms Frazer is also pleased that word is spreading about the new business.
She said: “We are getting a lot of people coming in through the doors via word of mouth because they have heard that we have opened up.
“If all goes well, I am hoping to open another shop elsewhere in Northamptonshire.”
Ms Frazer, who previously worked as a bank sales manager, said she would be taking on some new employees and that she will be meeting with representatives from Job Centre Plus about the possibility of offering retail work experience to out of work people in the town.
Further information about the store can be found by searching ‘Frazers Wonderland’ on Facebook.
A website for the store will be launched in the near future.
Buy a copy of this week’s paper for a 20 per cent coupon to spend in the store on Saturday.