A national breast cancer campaign to get women to check their breasts regularly has been launched in The Sun by sisters from Daventry.
Tuesday’s edition of the paper carried a front page launching Check ‘Em Tuesday through a tie-in between its Page 3 models and CoppaFeel! founded by sisters Kristin and Maren Hallenga, from Daventry.
It marks the start of a six- month campaign which will run in The Sun every Tuesday.
Kristin, who was diagnosed with incurable breast cancer five years ago, said: “Why are we not being educated how to protect ourselves from cancer in the same way that we learn to clean our teeth? More commitment towards prevention and early detection is needed.
“By working with The Sun, we can raise awareness of breast cancer among a huge new audience. As a small charity, that is a big deal. Women check their weight more often than their breasts and nearly one in five ignore signs of cancer when they recognise them – hoping it will just go away.
“The main reason why I am so excited about this campaign is that, ultimately, we can have a huge impact on survival rates and the way that cancer awareness and breast awareness is viewed in the UK.
“When I was told I had cancer, my immediate thought was: ‘I am 23 and I am going to die.’ But I am still here (cross fingers and touch wood) and I have news for you: Cancer is treatable and beatable.
“If I had met someone like me when I was at school, college or university, I might not be in the predicament I am in now – where I have to go into hospital every month for treatment and take a daily cocktail of drugs. I live from scan to scan hoping the cancer doesn’t find any more spots to settle. It has already found homes in my spine, pelvis, hips and liver.
“So go on...CoppaFeel! Your life may depend on it.”