The Jamie Collins Fundraiser at Daventry Town Football Club on Sunday raised more than £10,000 for Northamptonshire and Warwickshire Air Ambulance.
The fundraiser was held in memory of Mr Collins, a Daventry man who died in a car accident on the A361 in January.
More than 3,000 people attended the event, which kicked off at noon and lasted until the early hours.
Mr Collins, like the rest of his family, was a keen football fan and it was only fitting that 44 of his close friends and family divided into two teams, Jamie’s Jokers and Colsies Dancers, for a friendly match on the grounds after a solemn minute’s silence.
There were more than 300 prizes donated by local business up for grabs in a raffle and tombola as well as an auction for items such as a Manchester United football shirt and a £800 canvas painting.
A live band played a number of Jamie’s favourite songs while, with a barbecue, stalls,bouncy castle and disco, there was plenty to do.
Shane Collins, Jamie’s brother, said his family wanted to make the fundraiser an annual event. He said: “On behalf of my family and myself we would like to give a massive thank you to all the businesses who contributed to the day in some way. Without their support it would not have been nearly as successful.