A new Boots opticians opened its doors in Daventry’s Bowen Square on Monday.
Mayor of Daventry Ron Fox unveiled the new store in the unit formally occupied by Costa Coffee in a short ceremony.
The opening of the new store, originally set for October 6, was delayed after Costa experienced difficulties in moving to its new, larger premises.
While there are currently a number of other opticians in the town, optometrist manager Ravneet Sembi said the new premises would be needed to provide a competitive range of services.
She said: “It is a brilliant location to attract customers and make them more aware of the services we provide.
“The store will have the full range of equipment and the latest designs.”
As well as dispensing glasses the opticians will offer hearing tests. This week a hearing care assistant will be in store to service hearing aids and provide help and advice. The store will offer discounted retinal photography tests to spot serious eye problems such as Macular Degeneration.
Ms Sembi said: “We are trying to get more and more opticians across the country using this service.”
Ms Sembi said that while some staff will be brought from other stores, three new jobs have been created by the new store.
She added: “We want to be different in that rather than just selling glasses we want to actively help to care for people’s eye health.
“We are running a number of promotions including free Boots protect lenses.”
Boots UK currently has around 2,500 stores across Britain, employing more than 60,000 people.