An established Daventry trade and retail supplier of outdoor lighting has launched a new outlet targeting the indoor market.
Aladdin Lighting, based on the Long March industrial estate, opened its doors to the public on Wednesday, November 19 and sales manager David Packer said the company already has plans to become the largest supplier of table and floor lamps in the county.
Mr Packer said: “It is going to be a challenge at first to get people through the door. We decided to start this venture because there aren’t many businesses in Daventry offering indoor lighting.
“We aim to specialise in table and floor lamps and keep the product range very tight.”
Aladdin Lighting currently shares an 18,000 sq ft unit with parent company Lumena Lights Ltd, which has been trading in outdoor lighting for four years.
Mr Packer, who also works part time at Lumena, said the existing 1,200 sq ft showroom offers plenty of room for expansion as well as a car park to rival other large suppliers.
He said: “We will have probably the largest selection of table lamps in the UK and it will be a different class of showroom altogether.
“Lumena has doubled in size since February and we aim to achieve the same again.
“Aladdin was partly an extension to that. This new business also allows us to increase turnover using existing space.”
Aladdin Lighting is hoping it can woo new customers partly thanks to Daventry’s position in the centre of the country and its world class logistics and rail links.
The company has links to B-Tech which was founded by Martin Bennett and was orginally based in Croydon.
Mr Bennett moved the company to Daventry 10 years ago to take advantage of the logistics links in the town as well lower costs for property.
A handful of part-time show-room roles will be created should the business succeed. Mr Packer said he was hopeful the new business would attract customers from a 50-mile radius. He said: “We want to bring people to Daventry rather than leaving and going further afield.”